The Rise and Fall (& Fall Again?) of Chanel

Chanel was a brand born of boredom. A woman who wanted more from her life than to be dependant on a man. It didn't really matter that she didn't have design or constructional talent, she understood that the best way to make her brand successful was to act successful herself. And it worked. At least until it didn't. It literally took decades to claw back success to the company after the 1939 closure. It took five new creative directors to find something that could stick - Karl Lagerfeld. A force to be reckoned with, Karl transformed the brand from struggling to successful, and at least until the last few years of his tenure was widely loved. Since then, and one Virginie Viard, Chanel has again struggled (though considerably less than it had in the past). So, on this day, the day of Matthieu Blazy's debut, we find out if it can once again be saved. Chapters 0:00 Introduction 1:01 Chap 1. Chanel Modes 5:41 Chap. 2. Sportswear 10:48 Chap. 3 Biarritz 15:02 Chap. 4 Growth 22:28 Chap. 5: Noone Likes Chanel 26:02 Chap. 6: Follow Fashion, Even If It's Ugly 29:31 Chap. 7: The Return 35:31 Chap. 8: Coco Après Chanel 39:37 Chap. 9: Karl Lagerfeld 51:57 Chap. 10: Virginie Viard 54:52 Chap. 11: Matthieu Blazy Beauty Channel:    / @underskinyt   Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.