AI killed the product star - what it means for product managers | Product Apéro

Is AI killing the product manager, or just bad product management? In this Product Apéro, we sat down with Marv Gillibrand, Head of Product at Colibri Digital, to talk about how AI is reshaping the PM role from top to bottom. 🔹 Marv Gillibrand, Head of Product @ Colibri Digital (former McKinsey & FTSE 250 CPO) We explored ideas, including: • Why the “Product Owner” model is officially broken • The rise of AI-augmented teams, and where PMs still lead • Why strategy, not ceremony, defines the future of product work • How AI exposes weak thinking (and rewards real judgment) • What great PMs will do differently in the next 12 months Animator: Martin Crochelet, partner @ dualoop _______________________________________ About dualoop We are dualoop, a team of experts in Product Management & Product Design, driven by passion and dedicated to empowering tech and tech-enabled companies at every stage of their journey. We operate in Belgium, Germany, the United Kingdom and Norway. dualoop is not yet another staffing agency; we are a consulting firm. We help companies shape their product organisation; we coach and train product leaders across Europe and complement the teams where innovation truly happens. At dualoop, we work with startups, scale-ups and established companies. It's by blending all those experiences and approaches that we'll build the best experience and solve the right problems. Visit our website to know more : https://www.dualoop.com Register for the next events here : https://lu.ma/nn0mmk8o Follow dualoop on Social media LinkedIn   / dualoop   Instagram   / dualoopbelgium   TikTok   / dualoopbelgium   X   / dualoopbelgium   #productmanagement #innovation #productleadership #productdiscovery