Digital transformation for product managers | Product Apéro in Brussels

Digital transformation is messy, but PMs are the ones who make it real. At this Product Apéro, we explored how product managers can drive real change in traditional orgs with Chantal Donaldson-Foyer, Senior Group PM at Decathlon Digital. 🔹 Chantal Donaldson-Foyer, Senior Group Product Manager @ Decathlon Digital We tackled hard questions: • Why transformation fails when it’s just “IT’s job” • How to balance delivery and long-term impact • The power of product communities and insider allies • How to explain your job… again and again • Why real change takes resilience, not just strategy 📖 Read the full article: https://www.dualoop.com/blog/digital-... _______________________________________ About dualoop We are dualoop, a team of experts in Product Management & Product Design, driven by passion and dedicated to empowering tech and tech-enabled companies at every stage of their journey. We operate in Belgium, Germany, the United Kingdom and Norway. dualoop is not yet another staffing agency; we are a consulting firm. We help companies shape their product organisation; we coach and train product leaders across Europe and complement the teams where innovation truly happens. At dualoop, we work with startups, scale-ups and established companies. It's by blending all those experiences and approaches that we'll build the best experience and solve the right problems. Visit our website to know more : https://www.dualoop.com Register for the next events here : https://lu.ma/nn0mmk8o Follow dualoop on Social media LinkedIn   / dualoop   Instagram   / dualoopbelgium   TikTok   / dualoopbelgium   X   / dualoopbelgium   #productmanagement #innovation #productleadership #productdiscovery