How Eric Levine Built a Fitness Empire Across Asia | Industry Intelligence Ep. 2

In 1996, Eric Levine opened a single gym in Hong Kong and pre-sold 3,600 memberships before the doors even opened. Within three years, California Fitness was doing $100 million a year across Hong Kong, Singapore, Taiwan, Korea, and Thailand. This is the story of how he built it, in his own words. In Episode 2 of Industry Intelligence, I sit down with Eric Levine — who walked into a Vic Tanny's in Montreal at 16, became Gold's Gym's first franchisee in 1979, came up alongside Mark Mastrov in the early days of 24 Hour Fitness, and then built California Fitness from zero into a $100M empire across Hong Kong, Singapore, Taiwan, Korea, and Thailand. We get into brand-building, the art of selling, scaling across continents, the exit, and where he's putting his energy now — from boxing to meditation. If you're building, operating, investing in, or expanding anything in the fitness, health, or wellness industry — this one's for you. ▶ Subscribe for a new episode every week:    / @realryanhawkes   ——————————————— 🎙 INDUSTRY INTELLIGENCE WITH RYAN HAWKES Operator-side intelligence on the fitness, health & wellness industry. Website: https://ryanhawkes.com Instagram:   / realryanhawkes   (@realryanhawkes) More on Eric Levine: https://ericlevineglobal.com · Instagram: [FILL: Eric's IG handle] ——————————————— #FitnessIndustry #GoldsGym #FitnessPodcast