Connecting with the Value-obsessed Shopper Online and In Store

"After years of persistent inflation and rising grocery costs, consumers are more intentional about where they shop and whom they trust. This environment creates a unique opportunity for independent grocers to stand out and build trust among shoppers by delivering consistent, authentic value messaging across every touchpoint. This workshop explores practical, high-impact ways to reach value-obsessed shoppers and influence their decisions in real time. Participants will learn how to activate a unified strategy that includes national offers from CPG partners, in-store and online messaging that addresses price concerns, and affordable CTV advertising that blends item-and-price promotion with brand awareness. These tools empower independents to maintain an ongoing, continuous conversation about value — reinforcing their commitment to shoppers’ long-term, price-conscious needs. "