Why Watermelon Is a $3.2 Billion Opportunity Most Retailers Are Missing
In this episode of Shopper Matters, the National Watermelon Promotion Board's Julimar Rosado shares fresh shopper research with host Michael La Kier — from which households drive the most category dollars to why cut vs. whole watermelon means different things to shoppers. A practical, data-backed conversation for any retailer selling produce.
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