The Shocking Truth Behind Nike’s Name, Swoosh & “Just Do It”

Nike's most famous slogan Just Do It was directly inspired by the last words of a convicted murderer moments before his execution. The world's most recognisable logo was designed by a student for just $35 and the founder didn't even like it. And before it was Nike the company was called something completely different. The remarkable story behind one of the world's most recognised brands is far more fascinating and surprising than most people ever imagined.