What's Really Happening to Nike

----------------------- 📚 Recommended books: https://amzn.to/4oziBmE ----------------------- For decades, Nike was the most powerful sports brand on the planet. But a sequence of wrong strategic decisions, a Chinese market that turned its back, competitors that moved straight into the space left behind, and earnings that looked good on the surface but hid a much harsher reality put the company in a position few would have thought possible. This is the story of how a brand once considered untouchable lost its way — and what it reveals about the risks the world's biggest companies face when they stop paying attention to what's growing right next to them. The Money System covers what nobody else has the courage to tell you. 🏆 Chapters: 00:00 Intro 00:50 The origin: the peak and the bet 02:29 The fatal mistake: wholesale isn't just distribution 03:37 The stated mission becomes a lawsuit 04:36 The China that isn't coming back 05:25 The climax: December 2025 06:53 The pattern break: the earnings beat that wasn't 08:53 The competitive landscape and the one bright spot 10:43 Conclusion DISCLAIMERS: I'm not a journalist or financial advisor and this is not financial advice. I may receive a commission on affiliate links used. All content is used within the parameters of fair use. 🔔 Subscribe and turn on notifications to see new videos coming soon!