O que é a PERSONALIDADE e TOM DE VOZ de MARCA | SÉRIE Os 05 pilares de uma MARCA

Want to transform your passion for creating professional projects and start making a living from graphic design? Start Graphic | Graphic design course for beginners can help you: https://lojaphotoshop.com.br/curso-st... Book recommended in the video: https://amzn.to/43ScTSI Have you ever noticed that the best brands seem to have their own "personality"? It's as if they speak directly to you. In this second video of the "05 Pillars of a Brand" series, I will show you how to clearly define your brand's personality and tone of voice, using archetypes, values ​​and consistent language. We will talk about: What are brand archetypes (Hero, Sage, Explorer, Friend, etc.). How human values ​​and attributes form an authentic personality. Real examples of famous brands: Nike, Apple, Coca-Cola, Netflix and Dove. How to create a tone of voice aligned with your audience. Practical tips to apply immediately to your business. If you haven't watched the first video about brand history and concept, take the opportunity to check it out later. And subscribe to the channel now so you don't miss any episode of this series that will transform your brand into something unforgettable! Tell me in the comments: which archetype do you think best represents your brand today? Learn the step-by-step process to develop a professional graphic design portfolio and win over your clients + 50 fictitious briefings for you to practice graphic design: https://design.nadinefronza.com.br/de... Photoshop for Beginners course by Alisson Pawilak that I recommend: https://sun.eduzz.com/108126?a=70721424 Electronic products that I recommend 👩🏼‍💻 Wacom One CTL472 - Graphics Tablet https://amzn.to/3B9rFHJ Echo Dot (3rd Generation): Smart Speaker with Alexa https://amzn.to/3wTZYjv Kindle 10th Gen. generation with long battery life https://amzn.to/3eisRzA HyperX Cloud Gaming Headset https://amzn.to/3RrTDnc JBL Wave Bluetooth Headphones https://amzn.to/3Ry7Z5G Logitech C920s Full HD Webcam https://amzn.to/3B3N83F Logitech MX Keys Wireless Keyboard https://amzn.to/3B8MZNi Logitech Ergo Wireless Mouse Black https://amzn.to/3q7w6fD Smart Colors Led Lamp https://amzn.to/3B5RQ1U Apple iPad https://amzn.to/3cKuRA3 I'm there every day   / nadinefronza   My portfolio https://www.behance.net/nadinefronza Watch the Awakening Masterclass for free Designer    • MASTERCLASS Despertar Designer | Como come...   Recommended books on Graphic Design 📚 Design for Non-Designers: Principles of Design and Typography for Beginners - https://amzn.to/3y400Vz Steal Like an Artist - https://amzn.to/3rtWoL7 Thinking with Type: A Guide for Designers, Writers, Editors, and Students - https://amzn.to/3xS5xOT The Psychology of Color: How Color Affects Emotion and Reason - https://amzn.to/3q390qG Other Books for Entrepreneurs 📚 Think and Grow Rich https://amzn.to/3TDACA7 The Secrets of the Millionaire Mind: Learn How to Get Rich https://amzn.to/3B82qoX How to Win Friends and Influence People https://amzn.to/3RjJdGQ Get Started for why: How great leaders inspire people and teams to take action https://amzn.to/3R5TuGl The Miracle Morning: The secret to transforming your life https://amzn.to/3AGTINb Videos you might like: Is it worth being a graphic designer in 2022? HONEST OPINION    • Vale a pena ser designer gráfico em 2022? ...   10 GRAPHIC DESIGN Trends in 2022/2023    • 10 Tendências de DESIGN GRÁFICO em 2022/2023   How to get started in graphic design NOW    • Como começar no design gráfico AGORA   Find out why this logo style DOESN'T work    • Saiba porque esse estilo de logo NÃO funciona   How to do a Graphic Design briefing    • Video   What they didn't tell me about design graphic    • O que não me contaram sobre design gráfico   MY PC SETTINGS AMD Athlon 200GE Processor with Radeon Vega Graphics 3.20 GHz 2 RAM installed Corsair Vengeance 8GB DDR4-3200 RAM Totaling 16GB Kingston A400 SSD, 240GB, SATA GeForce® GTX 1080 Ti Video Card ASRock A320M-HD Motherboard, AMD AM4, mATX, DDR4 MY VIDEO SETUP Canon T3i Camera EF 50mm f/1.8 STM Lens Canon Ef-s 18-55mm F/4-5.6 Lens Ring Light