Week 78 | Unexpected Prime Day Purchase

Shokken is live on both Google Play and the iOS App Store in the United States, and the first organic signups have appeared. This week I talk through the marketing work still ahead, then explain why a surprise Prime Day Mac purchase became a real Shokken development infrastructure decision. 🚀 *Get Access / Test Shokken:* http://shokken.rsvp 🎟️ *Request a Free License:* [email protected] 📱 *App Progress* ✅ Android is live on Google Play ✅ iOS is live on the App Store ✅ First organic signups have appeared 🔄 Restaurant outreach and pitch practice are still the next major push 🛠️ iOS build hardware is being upgraded to reduce release friction 🧠 *Highlights* Shokken is public in the United States, with SMS compliance keeping the initial market focused Two users found and signed up for the app before serious outreach began The restaurant flyer and in-person marketing plan are ready for real-world testing The current 16 GB Mac build machine has become a bottleneck for iOS builds and PR checks A 48 GB Mac purchase should make cross-platform development and release iteration less painful ⏱️ *Chapters* 0:00 Unexpected Prime Day purchase 0:17 Shokken is live in the United States 0:31 First organic signups 0:58 Marketing is the next step 1:14 Flyer and restaurant outreach prep 1:39 Learning how to earn trust in person 2:17 Prime Day and retailer sale behavior 3:10 Apple price changes 4:35 Why iOS development requires a Mac 5:15 App store economics and platform priorities 6:09 Current Mac build-server setup 7:51 Memory pressure during iOS builds 8:25 Half-hour iOS build times 8:36 Pull request gates and iOS checks 9:41 Slow builds hurt quick fixes 10:12 Waiting for the next generation 10:49 Non-buyer remorse 11:07 The configuration jumped by about $2,600 11:24 Retailers caught up quickly 12:02 Costco held the old sale window 12:37 Placing the order 12:47 Why 64 GB was the target 13:15 Testing phones and tablets responsibly 13:36 Four emulator and simulator targets 14:16 Settling on 48 GB 14:27 Future Mac roadmap concerns 15:31 Costco clearance inventory 16:17 Scalpers and disappearing stock 16:48 Why this purchase belongs in the devlog 17:05 Next steps for marketing 🔗 *Resources* Blog Post: https://endian.dev/blog/2026/78/ Testing Resources: http://shokken.rsvp Project Site: https://endian.dev GitHub: https://github.com/endian-dev #Shokken #IndieDev #KotlinMultiplatform #iOSDevelopment #AppStore #GooglePlay #MacBookPro