Aaron Scott on AI, money in the security industry, and why Ajax never releases sh*t

How to grow faster than competitors in the security industry, and where does the real money land in the UK security business? In this Ajax Talks episode, we welcome Aaron Scott, Country Leader for the UK & Ireland at Ajax Systems. Aaron has over 14 years of experience in the security business, starting as a Residential Sales Consultant and growing into a senior leadership role. He has developed deep expertise in the UK security market and proven strategies for driving business growth. From security industry challenges to real-world failures and success stories, this conversation covers actionable advice that can transform the way you run and grow your security business. It's relevant whether you're a security installer, a security business leader, or any other Ajax partner. Aaron shares valuable, battle-tested insights into current security market trends, evolving security technologies, and the most in-demand security solutions for PROs. We discuss how Ajax Systems is strengthening its position in the UK market through the strong partner network, the latest developments in smart security, and practical opportunities for installer business expansion. More about recurring revenue opportunities for Ajax partners: https://ajax.systems/services/?utm_so... Timestamps: 00:00 Intro 00:47 How Aaron Scott got into the security industry and became Country Leader for the UK & Ireland 01:48 How the UK security market differs from other European markets 02:48 What has changed most in the UK perspective over the past five years 03:54 About recurring revenue in the security industry 04:53 How difficult it is to change installers' habits 07:44 How to convince sceptical partners to install Ajax 10:24 What makes a successful Ajax partner and how to become one 11:56 Aaron tells where the real money lands in the security business 15:11 About the future of AI in security systems 17:23 Myth or Fact quiz 18:55 Question from an Ajax partner: how to convince customers that Ajax is worth installing 22:00 Aaron Scott answers sharp AI-generated questions 24:26 How Aaron sees the future of security and the new generation of installers 25:16 Outro 👉 Subscribe to the Ajax PRO channel for more Ajax Talks with industry leaders and stay ahead in the security business! --------------- Ajax PRO is an official Ajax Systems’ channel for security professionals ー built on hands-on experience, field-tested practices, and business insights. Explore our product demos, unboxings, case studies, roundtables, outside-the-box Ajax setups, and bold experiments. Join to stay sharp with Ajax installation and learn to leverage Ajax security system for business growth.