The Only First-Party Cloud Storage on AWS, Azure, and Google: NetApp INSIGHT 2024

Karissa Breen sits down with Pravjit Tiwana, SVP of Cloud Storage at NetApp, live from NetApp INSIGHT 2024, to talk about what it takes to be the only first-party cloud storage provider available across all three major hyperscalers: AWS, Azure, and Google Cloud. Pravjit explains how roughly 90% of his organization's product roadmap is actually shaped by customers, not internal planning, and how patterns from those conversations turn into shipped features every few months rather than once a year. He walks through a real example: when Microsoft launched its Azure security sprints, NetApp's engineering team embedded directly into that process to raise the security bar for shared customers. They also get into where cloud migrations actually go wrong, not from bad intentions, but from skipping the pre-work on cost governance, data residency, and workload planning before moving mission-critical systems to the cloud. Pravjit breaks down what a well-defined architecture framework looks like in practice, how data sovereignty controls work when customers need data to stay in a specific country, and why he sees hybrid cloud becoming the default setup rather than the exception. He closes on where things were headed as of the event: the collision of massive data growth, accelerating cloud migration, and AI adoption. As of 2024, NetApp reported its cloud storage footprint had grown 114% over the prior 12 months. 0:00 – Intro: Pravjit Tiwana on cloud storage at NetApp INSIGHT 2024 0:36 – Why NetApp is the only first-party cloud storage across AWS, Azure, and Google 2:41 – How customer feedback drives 90% of the product roadmap 3:44 – Turning customer patterns into a build roadmap 4:40 – Partnering with Microsoft's Azure security sprints 5:44 – What customers get wrong about moving to cloud 7:31 – What a well-defined cloud architecture actually looks like 8:16 – The most common thing customers miss: cost governance 9:41 – What good planning for cloud migration looks like 10:23 – Data governance: knowing what you have and where it lives 11:52 – Data sovereignty and regional storage controls 12:44 – Emerging trend: the intersection of AI, cloud, and data growth 15:00 – 114% cloud footprint growth in 12 months #NetAppINSIGHT2024 #CloudStorage #CyberSecurity #DataGovernance #AI #HybridCloud #DataManagement #CloudComputing #KBIMedia