TayCapitalism 101: The TayVis Effect

There's a reason that Taylor is one of the only celebs whose PR person is known by name to many fans, and why we only see Taylor and Travis when one or both of them has a big career moment they're trying to sell for fans, or when one of them is collaborating with a large brand. TayVis and the added attention and money that it provoked is a huge element of why Eras Tour was able to make enough for Taylor to repurchase her master's rights. And the entire charade is a great example of TayCapitalism: how Taylor is able to make the money she needs by selling fans a story they want to believe in, regardless of how many contradictions are occurring. 00:00 Introduction 01:28 A Brief Caveat 02:55 Taylor & Travis Before TayVis 03:55 Dominating Both Economies 08:14 The Importance of Image: Celebrity Brands 11:05 Channel Introduction 11:58 Beer Saga 15:59 Contradictions (Are the Point) 18:38 The New Heights of it All 24:41 Deliberately Bringing Attention… 32:29 Celebs in Context Follow Me Elsewhere! High on Swift: http://highonswift.substack.com Of Vice and Virtue: http://aerinmoriarty.substack.com Gaylor Tumblr:   / aerinmoriarty   Instagram:   / aerinmoriarty   Bluesky: @aerinmoriarty.bsky.social TikTok: SapphicSerendipity (Mine)/AerinMoriarty (birds) Lemon8: AerinMoriarty Music by Epidemic Sound Edited in FCP Studio Equipment: (links may contain affiliate codes, which help me to support myself as a disabled creator) Camera: https://amzn.to/3zM1G6B Lens: https://amzn.to/33mqq9n Lighting: https://amzn.to/3GlIAqM Diffusers: https://amzn.to/3tfdSM7 KEYWORDS Taylor Swift,TayCapitalist,TayCapitalism,Taylor and Travis Knicks vs Cavs Game,Travis Kelce Beer Chug,Taylor and Travis Garage Beer,Travis Kelce Garage Beer,Performance Artlor,Friends of Dorothea