I Automated 3 Sales Processes That Were Wasting My Reps' Time

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources Most sales teams are still doing these three things manually. In this video, I walk through three AI-powered automations that, once set up, run without any human involvement. I show live demos of each one: 1. Data enrichment — using Freckle to automatically fill in missing information that doesn't exist in your database (target personas, CRM platform, B2B SaaS confirmation) and push it back to your CRM or sending tool. 2. Waterfall mobile number enrichment — a single button in the CRM that searches across Prospeo, Ocean, and Amplemarket to find a verified mobile number. Built with Claude Code. Reduced 10 manual steps to 2. 3. Inbound enrichment workflow — when a pricing request comes in, Clay automatically enriches the lead, qualifies them against ICP criteria, runs deep research via Twain (why now, why us), and outputs three things: a contextual email response, a BDR call brief, and AE demo prep. All synced to the CRM. These are real workflows I've built for clients. No theory, just practical examples you can replicate. Timestamps: 00:00 - Introduction 01:19 - Data Enrichment (using Freckle) 05:03 - Workflow Efficiency (waterfall mobile number lookup) 06:31 - Inbound Enrichment (Clay + Twain workflow) 12:22 - Conclusion TOOLS MENTIONED: Freckle: https://go.yellowo.co.uk/Freckle Clay: https://go.yellowo.co.uk/Clay Twain: https://go.yellowo.co.uk/Twain Amplemarket: https://go.yellowo.co.uk/amplemarket Prospeo: https://go.yellowo.co.uk/Prospeo -- Additional B2B Sales Resources If you are a B2B GTM Leader and need help fixing your outbound prospecting generate more pipeline, book a call here: https://go.yellowo.co.uk/sales-advice Recommended Outbound Sales Software & Tools: https://go.yellowo.co.uk/outbound-sal...