Why Most Business Owners Are Losing Money Without Knowing It | Chris Psencik | Fix My Fees Ep. 10

This week, host Tavious Washington sits down with Chris Psencik, a business coach, consultant, speaker, and Partner at McFarlin Stanford, and one of the few guests who actually watches his merchant fees line by line. Chris works with business owners across North America and Canada to improve financial performance, leadership, sales execution, operational excellence, and organizational growth. He started his career on the back of a mower, earned a horticulture and landscape architecture degree from Texas A&M, and went on to help lead the growth of a landscape company from roughly $4 million to more than $32 million in annual revenue, overseeing sales, operations, project management, and strategic growth initiatives. Today, Chris works with hundreds of business owners through coaching, peer groups, recruiting, leadership development programs, and educational workshops focused on helping leaders make better decisions, improve profitability, and build stronger organizations. He is passionate about helping entrepreneurs move beyond gut-feel decision making and use financial insights to create healthier businesses, stronger teams, and greater opportunities for the people they serve. In this episode, Chris breaks down the financial habits that separate businesses that scale from ones that stall. He talks about why he treats merchant fees as real profit, why most owners try to wear too many hats, how companies grow too fast and outpace their cash, and the subscription and software bloat quietly draining bottom lines. He also shares why he is more excited about the future of the service industry than ever, and how AI creates the bandwidth owners need in a market where labor is the number one challenge. Whether you run a landscaping crew or any service business, there are real, actionable takeaways here you can apply today. CONNECT WITH CHRIS Chris is also the host of the Roots of Success Podcast, where he interviews business owners and industry leaders about leadership, growth, culture, financial performance, and the lessons learned while scaling successful companies. Contact info and links are in the bio. McFarlin Stanford serves landscape, tree care, irrigation, maintenance, and pest control businesses across all states and into Canada. Want to be on the show? Reach out to Tavious at mailto:[email protected]