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Just a few years ago, rushing to department stores to buy items was a daily routine, but now the usage rate of luxury platforms among those in their 20s has been cut in half, and even the sales of global luxury brands are faltering significantly. Endless Price Hikes: Excessive price increases, citing raw material costs and exchange rates rather than product quality improvements, have caused consumer fatigue. The Collapse of the Illusion of Craftsmanship: The revelation that the production cost of a 3.85 million won Dior bag was a mere 80,000 won, along with the reality of labor exploitation in Italian factories, came as a major shock. The Rise of Quiet Luxury: The era of showing off with flashy logos is over; quiet luxury, which prioritizes practicality and philosophy, and rational second-hand trading have become the mainstream trends. Consumers are now breaking free from the illusions created by brands and have begun to develop a discerning eye to weigh for themselves whether the price is justified. Check out the video right now to see the structural crisis of the once-haughty luxury industry and the changing psychology of consumers! 00:00 Intro: The Collapsing Myth of Luxury 00:51 Open Runs Are a Thing of the Past, the 1020 Generation Turns Their Backs on Luxury 02:11 Sales Decline in the Shaking Global Luxury Empire 02:58 The Decisive Signal That Shattered the Illusion: A Dior Bag with a Cost of 80,000 Won 03:51 Endless Price Hikes and Consumer Fatigue 06:51 The Magic of Marketing That Transformed 'Luxury Goods' into 'Luxury' 09:48 The Era of True Luxury Where Craftsmanship and Overwhelming Quality Existed 12:37 Quality Standardization Due to Technological Advancement, the Narrowing Gap 15:13 Ambassador Marketing: What We Bought Was Not a Bag, but an 'Illusion' 16:53 The End of Logo Show-off and 'Quiet Luxury,' the Rise of Second-hand Trading 18:29 Shocking Labor Exploitation Hidden Behind 'Made in Italy' Labels 21:41 Smart and Independent Consumers Breaking Free from Blind Admiration 24:29 Outro: What Proves Us Is Unwavering 'Discernment' #LuxuryCrisis #LuxuryConsumption #DiorOriginalPrice #QuietLuxury #OpenRun #FashionTrend #Craftsmanship