The Story Behind GemPages: 160,000 Merchants, AI & the Future of Shopify

Chris Koh is the founder of GemPages, one of the most widely used page builders in the Shopify ecosystem, serving more than 160,000 paying merchants every month. In this conversation, we go beyond the product and talk about the decisions, mindset and market shifts that shaped GemPages over the last 10 years. Topics we cover: 00:00 Introduction 01:15 The story behind GemPages 08:40 Building a product used by 160,000+ merchants 16:30 Why customer behavior changes across countries 23:45 The rise of Shopify in Asia 30:10 AI and the future of e-commerce 36:20 Advice for founders We also discuss: • Why copying successful US funnels often fails in other markets • Why Asia is becoming Shopify's biggest growth opportunity • How AI is changing ecommerce and online shopping • The future of CRO • Building SaaS products #shopify #ecommerce #cro #ai #saas