What Every Brand Can Learn From the Shein x Everlane Deal

Jasmine, Natalie, and Paige are back to break down the business and brand stories taking over their group chat this week. Top of mind: Shein is acquiring Everlane from majority owner L Catterton, in a deal reportedly valuing the brand at around $100 million — a steep discount from its e-commerce boom-era valuations. The story broke on a Sunday and within hours the internet had already convicted Everlane, from the comment sections to the Substack takes to the "I always knew" Instagram stories. Before piling on, the three of them slow down to actually unpack what happened, why the online reaction might be more revealing than the deal itself, and what people who worked inside the company are saying is really going on. They also get into the new playbook for PR launches and the smart swaps team FFW is making in their own businesses this week. Learn more about your ad choices. Visit megaphone.fm/adchoices #FemaleFounderWorld #Shein #everlane #ecommercenews #brandstrategy #prstrategy #RetailNews #womeninbusiness #startuplife #FashionBusiness #brandbuilding #MarketingStrategy #BusinessNews #FounderLife #dtcbrands