Confessions of a Luxury Sale Whisperer (with Madison Avenue Spy)

Part 2 of this episode is available to paid subscribers at backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. In Part 2, Amy and Lila debate the Saks Fifth Avenue bankruptcy and Amy shares a theory about why Jeff Bezos goes to fashion shows. On this episode of the Back Row Podcast, Amy talks with Lila Delilah, THE Madison Avenue Spy, about the current unhinged state of luxury retail — from the "Very Important Client" customer categorization system to how luxury brands deal with all-out frenzies over once-secret sales. They also discuss the Hermès game, brands that have threatened to sue Lila, and more. CHAPTERS: 0:00 – Introducing Madison Avenue Spy 5:10 – Were there VICs in 2010? 7:00 – How have luxury sales evolved? 13:10 – The lines are getting out of control 15:00 – What are the most legendary sales right now? 16:10 – Will The Row do invitation-only sales? 20:00 – Hermès shoppers are begging for appointments 27:00 – The brands that threatened to sue Madison Avenue Spy 31:10 – The bag-buying experience at Chanel vs. Hermès 34:40 – Reacting to the “Great Reset” 37:45 – Was Hermès ever really a fashion brand? 41:00 – What could break the spell Hermès has on shoppers? Links & Resources Back Row Newsletter: https://www.backrow.net/ Back Row Podcast: Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/0wpDOgc... Amy Odell - Instagram:   / instamyodell   Madison Avenue Spy Substack: https://substack.com/@madspy Website: https://madisonavenuespy.com/ Instagram:   / madisonavenuespy   TikTok: https://www.tiktok.com/@madisonavenue... Telegram: https://t.me/+iN9VTm1Q6qJhMGYx This episode was produced by Amy Odell and edited by Joyce Ciesil, Amy Odell, and Jonathan Voytko. luxury fashion, luxury handbags, designer bags, Hermès, Chanel, The Row, VIC, very important client, Madison Avenue Spy, Back Row podcast, luxury shopping, department stores, Saks Fifth Avenue, Saks bankruptcy, Amazon, Lauren Sanchez Bezos, fashion news, fashion insider, invitation only, bag buying, luxury sales, Great Reset, fashion podcast, handbag podcast, luxury retail