5 étapes pour définir une stratégie de communication digitale efficace

How to define an effective digital communication strategy in 5 steps? Table of Contents 00:00 Introduction The 3 fundamental principles of an effective strategy A digital communication strategy for whom? 09:50 Analyzing the company's situation 28:48 Studying your market and target audience The market ​​Market research Positioning The persona and their target customer 38:10 Setting objectives 41:48 Choosing communication levers Choosing channels to disseminate your messages Choosing the communication channels most used by your customers Taking into account the buying journey of your potential customers 54:37 Developing a content strategy 01:06:43 Q&A This webinar, organized by Bpifrance Création and held on Thursday, April 7, 2022, aims to help you define an effective digital communication strategy, specifically: Analyzing the company's situation Defining your positioning and your ideal customer Setting SMART objectives for your digital presence Determining the appropriate communication levers Choosing the most relevant types of content It is moderated by Delphine Lefetz, digital strategy expert, and Jean-Michel Ly, business creation and development expert, at Bpifrance.