Comment faire une étude de marche efficace ?

Market research is a key phase in the success of your business creation project, essential for validating your business model. Table of Contents 00:00 Introduction 02:25 Market Research in a Nutshell Common Misconceptions About Market Research Why Conduct Market Research? The Role of Market Research in a Project Case Study – DBD Consulting 25:38 Where to Begin Your Market Research? Tip #1: Keep a profitable business in mind Tip #2: Methodology is key Case study – Independent marketing consultant 46:06 Benchmarking: Studying your competitors Analyzing your competitors Comparative competitor table 50:05 Target audience analysis Understanding your customers well The empathy map The persona: a customer profile Building your value proposition Testing a project in real-world conditions Creating a questionnaire Creating a landing page Crowdfunding This webinar, held on Thursday, March 3, 2022, and led by Delphine Boudaud, Marketing Manager at Groupe Global, and Jean-Michel Ly, expert in business creation and development at Bpifrance, aims to: Give you the keys to evaluating your market, Identify solutions to differentiate yourself from your competitors, Present you with practical tools to study your target audience.