How to Get Cited (and Mentioned) by AI: Webinar with Citation Labs

Which sites are actually getting cited in AI — and why? I partnered with the team at Citation Labs and Xofu to dig into 4 million AI citations across platforms, prompt types, and funnel stages. The finding that surprised me most: there's no universal list. The top cited domains shift dramatically depending on the prompt, the platform, and the intent behind the query. So I brought Garrett French, James Wirth, and Valerie Cecil on to break down what the data means — and what to do about it. 🔗 Xofu: https://xofu.com/ 🔗 Citation Labs: https://citationlabs.com/ 🔗 BuzzStream: https://buzzstream.com/ --- ⏰ Timestamps 00:00 Intro & study overview 02:42 What were your initial thoughts on the study? 06:24 How does Citation Labs think about prompt design? 10:35 If AI results are personalized, does that make these lists meaningless? 13:52 Is showing up in AI more about answering the right questions for your customers? 25:50 What's more important — AI mentions or citations? 31:08 When working with a brand, do you focus on owned content before going after earned? 36:53 What are the actual tactics for getting citations? 51:40 What kind of backlinks actually move the needle for AI citations? 54:41 Which tools are best for identifying AI citations? 55:02 How do you run an AI visibility audit? Connect with the guests: Garrett French -   / garrettfrench   James Wirth -   / jameswirth   Valerie Cecil -   / valerie-cecil-a816a8175