Why Your PR Campaigns Flop Outside the UK (And How to Fix It)

International digital PR is something I don't have much experience with, so this was a fun one to record. I sat down with Libby Windle and Eirini Theodoridou of Connective3 to dig into what it actually takes to run digital PR across borders — building a team, ideating for different markets, and pitching to journalists who all work differently depending on where they are. We get into why native speakers are non-negotiable, why the city-index campaign is running out of road, what content lands in Europe versus the US, and how to keep up with trends across a dozen different media landscapes. 🔗 Links and resources. Check out Connective3: https://connective3.com/ Connect with Libby and Erini on LinkedIn:   / eirinitheodoridou     / libby-windle-9497b486   Try List IQ, our AI-powered media list building tool: https://www.buzzstream.com/listiq/ Like, subscribe, and share with your colleagues 🙏 ⏱️ TIMESTAMPS 00:00 – Intro 02:16 – How Connective3 got into international PR 08:09 – Building a team with native experts 12:19 – Ideating & pitching for different markets 16:54 – The tactical differences between countries 25:30 – Starting from scratch: team & content strategy 33:32 – Are city-index campaigns played out? 39:18 – Where to expand first from the UK 43:45 – Keeping up with trends across markets 48:53 – Final advice for going international