3 Behaviors I Stopped So I Could Build My Retirement Business

Three invisible behaviors are quietly stealing the time and energy women over 50 need to build a retirement business — and many of us built them ourselves without ever realizing it. In this video I walk through each one in my own life, the research that explains why they happen, and the single first-step assignment to start dismantling yours this week. 📥 Get the free resource guide for each video published on this channel (key takeaways + action plan): https://leadsandleverage.com/action ▶ ABOUT CHRISTINA Christina Ethridge is the founder of Dare To Flourish. She helps women over 50 create revenue streams that fund their retirement — using simple, straightforward marketing strategies that actually work. She's been in marketing for 40+ years and is building her own retirement income right now, in real time, in 4-6 hours a week. If you're tired of advice that doesn't fit your life, you're in the right place. ▶ CHAPTERS: 0:00 – Why Women Over 50 Are the Fastest Growing Group of Entrepreneurs 0:18 – Starting Late on Purpose: Building a Retirement Business After 50 0:46 – The 3 Invisible Behaviors Quietly Killing Your Time and Energy 1:39 – Why I'm Qualified to Talk About This (30+ Years Building Businesses) 1:45 – Behavior #1: Treating Every Step in a Method as Required 2:01 – The Editing Trap: Why Your Videos Never Get Published 2:48 – How I Finally Identified the Real Roadblock Stopping My Progress 3:29 – Separating Your Goal from the Method You Were Taught 5:04 – Step 1: Name the Exact Step That's Stopping You 5:28 – Step 2: Separate Your Goal from the Method 5:56 – Step 3: Find the Minimum Viable Version You Can Actually Do 6:42 – Behavior #2: Letting Your Business Space Get Taken Over 7:32 – How I Drew the Line and Took Back My Space 8:41 – The Science Behind Visual Cues and Why Willpower Won't Save You 9:41 – Action: Build One Absolute Habit to Protect Your Business Space 10:35 – Behavior #3: Carrying a Large Mental Load All Day Long 12:53 – The Hidden Cost of Cognitive Labor That No One Talks About 14:19 – Action: Build One Simple Evening Routine to Free Up Mental Bandwidth 15:55 – The Hard Truth Underneath All Three Behaviors 16:42 – How to Actually Dismantle These Behaviors (Start With Just One) ▶ RELATED VIDEOS Video #005 — What Are You Willing to Give Up to Fund Your Retirement? —    • What Are You Willing to Give Up to Fund Yo...   ▶ THE TOOLS & RESOURCES I'M USING TO HELP ME BUILD THIS BUSINESS EQUIPMENT: Teleprompter — Elgato Prompter: https://amzn.to/4aX0hhZ Camera — Sony Alpha ZV-E10: https://amzn.to/4uiIUzA Camera Lens — Sigma 16mm f/1.4 DC DN: https://amzn.to/4lexskw Microphone (studio) — Shure MV7: https://amzn.to/4s9oiZ6 Microphone (wireless) — DJI Mic Mini: https://amzn.to/3Nsopjv Key Lights — Neewer 660: https://amzn.to/4bwpuzV Background Lights — SUNVIE RGBW: https://amzn.to/4uhVCie Camera Dummy Battery — Gonine NP-FW50: https://amzn.to/4rYsxa3 Cam Link — Elgato Cam Link: https://amzn.to/4lfqhc1 Recording & Streaming — Ecamm Live (Mac only): https://www.ecamm.com/mac/ecammlive/?... Need equipment help? Luria Petrucci at Live Streaming Pros: https://livestreamingpros.com/ | YouTube:    / @livestreamingpros   SOFTWARE: Ontraport (my all-in-one platform — contacts, email, website, landing pages, blog, membership site): http://ontraport.com/?orid=493364 Just starting out? MailerLite (email marketing for beginners — simple, affordable, works): https://www.mailerlite.com/a/weeurigy9x Membership platform + website + video storage — 30-day free trial: https://membership.io/30?fpr=christin... Google Workspace (email, documents, cloud storage — the professional standard): https://workspace.google.com/ Canva (graphics, thumbnails, templates — everything visual): https://www.canva.com PRODUCTIVITY: Wispr Flow - https://ref.wisprflow.ai/christina-et... Brain.fm (keeps me focused during my limited work windows — 30-day free trial): https://www.brain.fm/flourish STAYING CONNECTED: SendOutCards (real physical cards I can schedule and send without the post office — how I stay personally connected): https://www.sendoutcards.com/leadsand... #WomenOver50 #RetirementBusiness #BusinessAfter50 #SideHustleForWomen #GenXWomen #BuildingABusiness #FundYourRetirement #SimpleMarketing Affiliate disclosure: This description contains affiliate links, which means I may earn a small commission if you purchase through my link — at no extra cost to you. I only recommend products and tools I personally use and believe in.