7 Lessons From My $2 Million Online Business

I built a $2 million online business in five years — then walked away. Now at 55, I'm building again from scratch in five hours a week. In this video I share the seven specific lessons from that last business that are shaping everything I'm doing right now, and the one lesson that's driving the entire build. 📥 Get the free resource guide for each video published on this channel (key takeaways + action plan): https://leadsandleverage.com/action ▶ ABOUT CHRISTINA Christina Ethridge is the founder of Dare To Flourish. She helps women over 50 create revenue streams that fund their retirement — using simple, straightforward marketing strategies that actually work. She's been in marketing for 40+ years and is building her own retirement income right now, in real time, in 4-6 hours a week. If you're tired of advice that doesn't fit your life, you're in the right place. ▶ CHAPTERS: 0:00 — Introduction 1:09 — Lesson 1: Not All Advice Is Equal 5:25 — Lesson 2: Consistency Is Not What You Think 10:12 — Lesson 3: The Multiple Streams of Income Lie 14:06 — Lesson 4: What I Learned About Money 18:45 — Lesson 5: Your Email List Is the Asset 21:06 — Lesson 6: Get Help Sooner 23:28 — Lesson 7: Build a Personal Brand ▶ THE TOOLS & RESOURCES I'M USING TO HELP ME BUILD THIS BUSINESS EQUIPMENT: Teleprompter — Elgato Prompter: https://amzn.to/4aX0hhZ Camera — Sony Alpha ZV-E10: https://amzn.to/4uiIUzA Camera Lens — Sigma 16mm f/1.4 DC DN: https://amzn.to/4lexskw Microphone (studio) — Shure MV7: https://amzn.to/4s9oiZ6 Microphone (wireless) — DJI Mic Mini: https://amzn.to/3Nsopjv Key Lights — Neewer 660: https://amzn.to/4bwpuzV Background Lights — SUNVIE RGBW: https://amzn.to/4uhVCie Camera Dummy Battery — Gonine NP-FW50: https://amzn.to/4rYsxa3 Cam Link — Elgato Cam Link: https://amzn.to/4lfqhc1 Recording & Streaming — Ecamm Live (Mac only): https://www.ecamm.com/mac/ecammlive/?... Need equipment help? Luria Petrucci at Live Streaming Pros: https://livestreamingpros.com/ | YouTube:    / @livestreamingpros   SOFTWARE: Ontraport (my all-in-one platform — contacts, email, website, landing pages, blog, membership site): http://ontraport.com/?orid=493364 Just starting out? MailerLite (email marketing for beginners — simple, affordable, works): https://www.mailerlite.com/a/weeurigy9x Membership platform + website + video storage — 30-day free trial: https://membership.io/30?fpr=christin... Google Workspace (email, documents, cloud storage — the professional standard): https://workspace.google.com/ Canva (graphics, thumbnails, templates — everything visual): https://www.canva.com PRODUCTIVITY: Wispr Flow - https://ref.wisprflow.ai/christina-et... Brain.fm (keeps me focused during my limited work windows — 30-day free trial): https://www.brain.fm/flourish STAYING CONNECTED: SendOutCards (real physical cards I can schedule and send without the post office — how I stay personally connected): https://www.sendoutcards.com/leadsand... Affiliate disclosure: This description contains affiliate links, which means I may earn a small commission if you purchase through my link — at no extra cost to you. I only recommend products and tools I personally use and believe in.