Quando il Royal Oak costava 9.000€ e lo scontavamo del 35% – De Meo | Tempo Svelato Ep.26

The story of Francesco De Meo, third-generation dealer in Castellammare di Stabia since 1935. In this episode of Tempo Svelato, we don't talk about price lists. We talk about how to sell an Audemars Piguet Royal Oak when it cost twice as much as a Rolex Submariner and you had to discount it 35%. How Cartier sent you a mystery customer. And how a brand makes you place a large order for its new store... and then takes away your license the next day. WHAT YOU'LL DISCOVER IN THIS EPISODE: Why Hublot closed a historic dealership with €200,000 worth of stock The truth about the Royal Oak in the 1980s and 1990s, when nobody wanted it The one-of-a-kind Gérald Genta handcrafted for his father How Cartier controlled dealers Why Piaget chose De Meo over Naples for Southern Italy The Nautilus bought for €15,000 and still sealed CHAPTERS: 00:00 Intro – 90 years of watchmaking in Castellammare 00:29 The watch I would never put in a window display 02:30 My father's one-of-a-kind Gérald Genta 05:12 When AP cost €9,000 and we discounted it by 35% 08:53 Cartier's mysterious customer 09:40 Gifts from AP and Panerai with engraved dedications 11:44 Piaget: Exclusive Dealers for the Entire South 4:09 PM From the Datejust to the Tourbillon: How a True Customer Grow 7:29 PM Lange: "Buy two watches and we'll give you the concession" 11:36 PM The €15,000 Nautilus I Won't Touch 10:37 PM My Opinion on Rolex 10:15 PM Why a Watch Must Be Entirely In-House GUEST: Francesco De Meo – De Meo Gioielli, Castellammare di Stabia Official Piaget Dealer. Historic dealer for Audemars Piguet, Cartier, Panerai, and Hublot. HOST: Angelo Nuvoletta – Tempo Svelato ► SUBSCRIBE to never miss upcoming interviews with the true protagonists of Italian watchmaking ► WRITE IN THE COMMENTS: In your opinion, can a dealer still say no to a brand today? Follow us on Instagram: @temposvelato Listen to the podcast on Spotify: Tempo Svelato #watches #audemars piguet #royaloak #hublot #cartier #panerai #piaget #geraldgenta #nautilus #dealer #italianwatchmaking #temposvelato #watchinterview #castellammare