The Blue Collar Opportunity With Josh Zolin

Brad sits down with Josh Zolin, CEO of Windy City Equipment, to talk about the opportunity inside the skilled trades and what it takes to build better blue collar businesses. Josh shares how business owners can build stronger cultures, coach their teams better, and prepare their people for a world where AI and technology are already changing the trades. From blue collar pride to personal development, this conversation is about building a business that grows people, not just revenue. Video Notes: 00:00 Show Intro 01:16 Leading In The Trades 03:14 Earning Respect Young 08:02 Communication As Value 12:28 AI And Trades 15:34 Building Company Culture 19:39 Leadership Accountability 20:55 Training The Team 24:38 Managing Versus Coaching 28:36 Personal Development 38:39 Stuntman To CEO 42:08 Blue Collar Academy 52:07 Why Trades Matter 56:40 Closing Thoughts ◦ Visit https://buildertrend.com/aft/ to schedule a demo ◦ Marvin Windows and Doors - https://www.marvin.com ◦ Sub-Zero Wolf Cove Showroom Phoenix – https://www.subzero-wolf.com/locator/... Connect with Josh Zolin: ◦ https://joshzolin.com Connect with Brad Leavitt: ◦ Website – https://www.aftconstructionpodcast.com ◦ Instagram –   / aft_construction   ◦ Facebook –   / aftconstruction   ◦ Houzz – https://www.houzz.com/pro/aft-constru... ◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUC... ◦ YouTube-    / @aft_construction