地方創生を成功させるデザイン経営の導入とクリエイティブ組織論

G1 Kyushu 2025 Session 3 (Society & Culture) "Art and Design: Shaping Local Communities - Strategies for Implementing Creativity" Akane Ohara x Fumihiko Sano x Manabu Mizuno x Takaaki Umezawa (September 14, 2025 / ANA Crowne Plaza Kumamoto New Sky) Art and design are attracting attention as a means of bringing about breakthroughs in local communities and businesses. Their overwhelming creativity adds appeal to spaces where people gather and shapes local identities. We will reaffirm the value of art and design, which goes beyond mere cultural activities, and discuss ways for local communities to implement them. [Speakers] Akane Ohara (Representative Director, Ohara Arts Foundation) Fumihiko Sano (Architect / Artist / Fumihiko Sano Studio / CEO, Anacro Inc. / COO, Aoi Shuzo Co., Ltd.) Manabu Mizuno (CEO / Creative Director, good design company) Takaaki Umezawa (Chairman, A.T. Kearney Japan / Chairman, CIC Japan) *Titles are as of the time of presentation. [Timestamp] *Timestamps are generated using AI, so there may be some inaccuracies. Thank you for your understanding. 00:00 Local Implementation of Creativity and Opening Opening and overview of the session on the implementation of creativity to lead regional revitalization. 02:15 Character Development Linking Planning and Expression The process of proposing and implementing characters from a creative perspective for an existing campaign plan. 05:38 Functional Design as a Permanent Public Relations Medium Character Strategy for Semi-Permanently Promoting the Region, Beyond the Limits of Human Public Relations 08:10 Building Cultural Ground through the Museum Continuous Efforts to Sow Seeds and Cultivate a Unique Regional Culture Through Long-Term Museum Activities 12:13 Architectural Methods Utilizing the Land's History and Materials The Process of Creating Spaces that Research the Historical Background and Indigenous Materials of a Region and Integrate Them with Contemporary Design 16:17 Extracting and Adapting Regional Identity A perspective on creating sustainable value by bringing out the inherent appeal of companies and regions and providing them with appropriate expressions. 20:46 Modern Translation of Historical Richness The need to translate and visualize the activities and richness of regions that have existed for tens of thousands of years into a modern context. 23:07 Inconvenience and the Value of the Original Landscape How to develop tourism that preserves authentic landscapes preserved due to transportation inconveniences without excessive production. 26:23 Liberalizing Intellectual Property Rights and Business Decisions A strategic decision to prioritize regional development over immediate profits by freeing character copyright licenses. 30:31 The Significance of Artist Residencies By allowing artists to stay and create in a local area, the artist preserves the memory of the land and enhances the power of the place itself. 32:19 Organizational Theory Connecting Planning and Creation The importance of personnel and systems that bridge the gap between planning and creation while separating the two functions. 35:41 Fostering Aesthetic Sense in Managers How business leaders can incorporate expert opinions, develop decision-making criteria, and integrate design into management. 41:35 Participatory Processes and Designing for Space Creating spaces that foster a sense of ownership and attachment to local residents and artisans by leaving space for them to participate in the creative process. 43:54 The Role of Creatives and Leaders in the AI ​​Era Creating New Value Amid Technological Evolution and Building Trust Between Managers and Creators to Lead the Region 47:42 Summary of Regional Revitalization The Importance of Committing to the Region, Including Returning to Origins and Managing Projects with a Long-Term Perspective #RegionalRevitalization #RegionalRevitalization #Branding #Creative #DesignManagement