Research for Designers: Where to Start

For more on logo design, join Shantanu on Skillshare with a 1 month free trial: skl.sh/3LxbV5q Before you design a logo, you need clarity on the brand identity, target audience, and competitive landscape. In this introduction to design research, Shantanu Kumar shares where to start. --------------------------------------------------------------------------- RESEARCH FOR DESIGNERS QUICK JUMP MENU 00:00 Researching: Where to Start 00:43 Organizing and Expanding on the Client Brief 02:11 What to Ask Your Client About the Brand 03:45 Creating a Timeline for Your Project 04:45 What Is a User Persona, and Why Are They Important? 05:38 Diving into Deeper Research 06:34 Competitive Analysis 08:11 Next Steps --------------------------------------------------------------------------- ABOUT SKILLSHARE Skillshare is an online education platform with thousands of classes taught by the world’s best practitioners. Come take a class on illustration, design, photography, video, freelancing, crafts, and more. To get started, sign up for a free trial here: https://www.skillshare.com/signup Subscribe to Skillshare on Youtube: http://skl.sh/yt-subscribe​ Skillshare on Instagram:   / skillshare​   Skillshare on Facebook:   / skillshare​   Skillshare on Twitter:   / skillshare   --------------------------------------------------------------------------- ABOUT SHANTANU KUMAR Shantanu Kumar is a brand identity designer & YouTuber based out of New Delhi, India. He melds his engineering background with his art to guide his style and has a passion for building brand materials and guidelines. He has designed logos for Sikkim Coffee, Prospeer, and SmartGreen AquaCulture. His unique perspective along with his love for minimalism help him come up with aesthetically appealing logos. With a camera in his hand & editing software at his disposal, he loves making YouTube videos about his design process, too. In Logo Design Basics: Develop a Memorable Brand Identity, learn how he develops memorable logos using symbolism, color theory, and typography—and how you can, too: https://skl.sh/3HSMRUa