The truth behind Incyte’s HS Truths educational push

Hidradenitis suppurativa (HS) is, by all accounts, a painful disease. An estimated 3 million Americans live with HS, which is most commonly identified by flare ups as well as painful and unflattering lumps under the skin. Over the past few years, drugmakers have launched campaigns (https://www.mmm-online.com/home/chann...) and marketing efforts (https://www.mmm-online.com/news/ucb-w...) to bring greater attention and understanding to the disease. Recently, Incyte (https://incyte.com/) launched HS Truths (https://www.hstruths.com/) – an educational campaign to shine a spotlight on the physical symptoms of the disease as well as the associated mental health challenges. Patient-led, HS Truths provides insights into how frustrating it can be to live with the disease before receiving a proper medical diagnosis – which occurs after an average of seven to 10 years. This week, Managing Editor Jack O’Brien (  / imjackobrien  ) is joined by Stephenie Atkins (  / stephenie-atkins-marketer  ) , senior director, brand lead product strategy and marketing at Incyte, to discuss HS Truths and how it serves to elevate the profile of HS as a disease state. And for our Trends segment, we’re talking about all things related to the continued splintering of vaccine policy uniformity in America under Robert F. Kennedy Jr.’s leadership at HHS. Music: “Deep Reflection” by DP and Triple Scoop Music.