Measurement everywhere: Promises, proof and the path forward, a podcast sponsored by IQVIA

Live from Cannes, we're talking about how measurement is evolving in healthcare marketing — from something brands investigate after the fact to something much more foundational to how decisions get made, campaigns get optimized and value gets created in real time. Joining MM+M today are Justin Rosen, head of measurement product at IQVIA Digital, and Scott Ensign, chief strategy officer at Butler/Till, as both bring deep experience across healthcare media, data and strategy. Together, this conversation will explore what it really takes to measure effectively in a world where fragmentation is increasing, datasets are multiplying and marketers are under more pressure than ever to move quickly — and prove impact. Check us out at: mmm-online.com (https://www.mmm-online.com/)   Follow us:  YouTube: @MMM-online (https://www.youtube.com/@MMM-online/s...) TikTok: @MMMnews (  / mmmnews  ) Instagram: @MMMnewsonline (  / mmmnewsonline  ) Twitter/X: @MMMnews (  / mmmnews  ) LinkedIn: MM+M (  / medical-marketing-media-mmm  )   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. (https://forms.haymarketsubscribe.com/...) Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.