華碩ROG為何越貴越賣？揭密3000億電競帝國的信仰生意，如何「盤」出顧客忠誠度！【懂商業看商周】Ep.130

Business Weekly #BusinessWeekInsights After watching this video, you'll learn: 1) Why does ROG sell so well despite its high price, even accounting for half of ASUS's market share? 2) How does ASUS cultivate a group of super fans willing to defend the brand and even argue online for their "faith"? 3) What is "emotional value"? Why does it make consumers "irrational," justifying the brand's high prices? 【Quick Overview】 00:00 ASUS's gaming brand ROG 01:01 Get the key points of this episode in one second 02:12 ROG's 300 billion dollar empire: How it started by satisfying a group of "difficult gamers" 04:20 How does ROG cultivate super fans? Executives get "face-washed" in front of gamers 08:33 The best customer retention strategy in an era of soaring prices: Emotional value 11:40 Super Thanks is now open! Business Weekly's Super Thanks List #ASUS #ASUSROG #Gaming #VideoGaming #EmotionalValue #FanGathering 【🧐Featured Report】 Making gamers feel needed: Xiaomi and LEGO are using it! Unveiling ASUS ROG's "In-House Benefits" 🔗 https://bwnet.pse.is/8uct8c Creating a Persona, Playing a Supporting Role: 4 Formulas to Provide Emotional Value to Customers 🔗 https://bwnet.pse.is/8uctju _______ Youtube：   • 【懂商業 看商周】   Instagram：  / bwnet.tw   Facebook：  / bwnet.fans   Line：https://page.line.me/cxi3803g _______ 【Production Team】 Executive Producer｜Yang Yiqian Producers｜Wu Zhongjie, Huang Huiqun Script, Planning｜Han Huayu Interview, Reporting｜Han Huayu Copywriting Assistance｜Zhuang Youduan Visual Coordination｜OY, Xiao C Filming Team｜Mingzheng Editing | Kai Ruo Host | Lin Yixuan