PIR—COFFEE 2021. Александр Жеребцов. Насколько важна еда в кофейне?

A recording of the seminar "How Important is Food in a Coffee Shop?" by Alexander Zherebtsov, chef of the Komitet restaurant group and chef instructor at StanFood. The seminar was held as part of PIR-COFFEE 2021, an annual professional exhibition for coffee and tea industry professionals. The seminar covered the following topics: 👇🏻 🔸The right menu as a sales tool for your establishment; 🔸How important is food in a coffee shop, or food as a tool; 🔸How to consciously select a menu? 🔸How to choose between suppliers of semi-finished products, finished goods, or in-house production? 🔸Key points when choosing equipment; 🔸Should I create my own menu, hire a chef, or invite a celebrity for consulting? 👨‍🍳Alexander is the champion of the All-Russian culinary competition "CHEF ALA RUSSE – 2019." He studied at the Basque Culinary University, the Paul Bocuse Institute, and the University of Gastronomic Sciences, and also completed an internship at the TICKETS restaurant in Barcelona. The seminar will be useful for coffee shop owners and managers. 📍The next PIR-COFFEE will be held October 17-20, 2022, at the Crocus Expo IEC, Pavilion 3. Organized by the PIR Expo exhibition project. At PIR-COFFEE, you can find everything you need to start and operate your own business, meet coffee and tea industry specialists, new suppliers and partners, find friends, employees, and new projects, and learn more about the product and management from expert practitioners. Website: pirexpo.com