Framemaking Foundational, Ep. 33 - High Value Activities

"Human-Led Selling in an AI-First World" Recently, a friend, world-class sales trainer, and huge fan of Framemaking suggested that that's what we should have titled The Framemaking Sale. After all, that's what it is: A step-by-step guide to the very specifc, "high-value" role human sellers can still play in a commercial world dominated by AI. Funny enough, many of the key ideas at the core of Framemaking were first developed long before the explosion of AI. In fact, a word search of the book reveals only two mentions of artifical intelligence across over 200 pages. Practically, that's a direct result of timing. But philosophically, that's the result of a fundamental truth at the heart of Framemaking itself: "High value" human interaction isn't any different in the world of AI than it's been for... well, since there have been humans. So if AI is going to "remove the burden of 'low-value,' repetitive activities from humans, thus freeing up their time for 'higher value activities,'" then it bears asking: What exactly are those activities supposed to be? Here's an answer we not only believe in deeply, but the data supports as hugely helpful not just for buying... but for selling. #framemakingsale #b2bsales #b2bmarketing