Framemaking Foundational, Ep. 21 - Curiosity, The Sales Superpower

Curiosity. We’re told it’s critical to seller effectiveness. Heck, we’re told it’s critical to a rich life. We call it things like “a growth mindset” or a “learning posture,” and we bill it as a powerful means to connect to the people and the world around us. But the simple exhortation “be curious” has always rung a little hollow. Not because it’s incorrect, but because it feels incomplete, at least in terms of practical execution. Especially in B2B sales, there’s still the simple question: Curious about what, exactly? In sales, we’ve traditionally aimed curiosity at information: What can we learn about customer such that we understand their business, recognize their challenges, or can help them appreciate the benefits of a different course of action? In The Framemaking Sale, however, we make a powerful, data-driven case not only for knowing, but for feeling. Specifically, ensuring that customers feel confident about the decision they’re making on behalf of their company. And that one, critically important pivot from knowing to feeling opens up an entirely new frontier for seller curiosity. It’s a frontier that turns curiosity from helpful skill to selling superpower. Here’s how, exactly… #framemakingsale #b2bsales #b2bmarketing