Your Homepage Has 5 Seconds: How to Make Them Count

Is your homepage helping visitors take the next step, or making them work too hard? Your homepage is often the front door to your organization. In just a few seconds, visitors decide whether they are in the right place, whether they trust you, and what they should do next. This webinar will break down the essential ingredients of a homepage that is clear, useful, and built to move visitors forward. Join Speak and the Tennessee Aquarium for a practical webinar on what makes a homepage perform. We’ll cover what users need to see in the first few seconds, how to organize content, where calls to action should appear, and how to reduce clutter without losing important information. You’ll leave with a clearer understanding of what belongs on your homepage, what belongs on interior pages, and how to evaluate whether your homepage is doing its job. This is a recording of a webinar that was hosted live on June 10th, 2026.