Paid Media That Pays Off: How to Use Paid Ads to Attract Donors, Members, and Supporters

Turning curiosity into committed engagement takes more than a few boosted posts. In this session, you’ll learn how to build paid media campaigns that meet people where they are and move them naturally toward action—whether that’s getting involved, buying tickets, joining a membership program, making a purchase, or giving a donation. We’ll explore: -How to design a simple yet powerful funnel tailored to cultural, education, and community-focused organizations -Smart audience segmentation to reach newcomers and nurture loyal supporters -Practical budget strategies for organizations with limited resources -Ways to measure success beyond clicks and impressions, focusing on real outcomes like attendance, sales, and sustained engagement Whether you manage marketing, are in advancement and development, or lead a local nonprofit you’ll walk away with an actionable roadmap for turning paid ads into meaningful growth. This webinar was hosted live on April 9, 2026 by Speak. To learn more visit madebyspeak.com!