Good Marketing Pisses Off 80% of People w/ Ada Wardzala

The most polished marketing is the marketing nobody remembers. Ada Wardzala started in the call center of the company that publishes Harvard Business Review in Poland and was directing its marketing by age 23. Today she runs SUUR, a B2B agency where clients wait for her availability. In this conversation, we get into: Why 80% of your effort belongs on the part most teams treat as an afterthought How three women in Utah turned Stanley's worst-selling product into a $750 million business What a reader should get from your content that they could never get from ChatGPT The trap that makes expensive events produce names but no clients Ada does not talk in marketing theory. Every claim comes with a client story, a number, or a scar. If you create content, run campaigns, or pay someone who does, you will leave knowing exactly where your effort is leaking. 🟪 Timestamps 00:00 Intro 00:34 The Marketing Nobody Remembers 05:19 The Real Way to Win People Over 10:46 Why Saying "No" Wins 16:28 Know Them Better Than They Know Themselves 21:41 Built to Go Viral 27:12 Why "Write Me a Viral Post" Always Fails 33:08 Play Every Card in Your Deck 37:57 Brand Building vs. Cold Hard Revenue 44:25 What AI Can Never Fake 49:08 The Voices Telling You to Quit 🟪 About Adrianna Adrianna Wardzała is the founder and CEO of SUUR Marketing, a B2B marketing agency in Warsaw. At 23, she became the youngest-ever Marketing Director at ICAN Institute (publisher of Harvard Business Review Poland), where she also launched MIT Sloan Management Review Poland. After 7 years at ICAN and a year in tech at 10Clouds, she founded SUUR in 2021. She hosts the podcast Surowo o marketingu (31+ episodes) and writes a biweekly newsletter on B2B marketing. 🟪 Connect with Adrianna Wardzała LinkedIn:   / adriannawardzala   YouTube:    / @adriannawardzala   Agency: https://www.suur.pl Personal: https://adriannawardzala.pl Podcast: Surowo o marketingu (Spotify/Apple) 🟪 Connect with Gabe Marusca Website: https://www.gabemarusca.com YouTube:    / @gabemarusca   LinkedIn:   / gabemarusca   Instagram:   / gabemarusca   X/Twitter:   / gabemarusca   Facebook:   / gabemarusca   TikTok:   / gabemarusca