143🎤 Entrevista a Mireia Trepat | El playbook para escalar un eCommerce a 45M€

Mireia Trepat was co-founder and head of marketing at Freshly Cosmetics, one of the most prominent digitally native brands in the Spanish eCommerce ecosystem. In this conversation, we break down the complete playbook she used to scale the company to over €45 million in revenue, from product validation to customer acquisition, influencer marketing, meta ads, recurring revenue, and brand building. 📌 In this episode you'll learn: How to correctly identify your ideal customer Why the product should be built around the customer How to validate an idea before investing large sums Influencer marketing strategies that actually work How to structure a modern lead generation funnel The most common mistake when launching an eCommerce business How to allocate investment between awareness and conversion Why the second purchase is key to profitability How to build a Love Brand Which metrics to look at beyond ROAS 📬 Weekly newsletter (free): https://visibilidadon.com/newsletter 💼 SEO & eCommerce Agency: https://visibilidadon.com 🎓 eCommerce Academy for only €15/month: https://visibilidadon.com/academia 👇 Leave your questions or insights in the comments. We want to help you scale your eCommerce business! 00:00 Introduction by Mireia Trepat 01:12 How to scale Freshly to €45M 03:08 What I would do differently if I started today 04:03 Understanding the customer before the channels 06:09 Practical example of brand building 09:59 How a winning product is born 13:01 The importance of direct contact with the customer 19:15 Building a Love Brand 20:35 How to gain visibility from scratch 23:11 Recommended channels for a digitally native brand 26:25 Content strategy and brand narrative 30:40 Launches and sales calendar 37:05 Reverse engineering to achieve objectives 39:08 Influencer marketing: what really works 41:23 Mistakes when working with influencers 48:02 Affiliation and brand ambassadors 52:45 Budget allocation in Meta Ads 54:55 How much to invest in marketing 57:25 Acquisition funnel and audiences 01:19:34 Amazon vs. private label 01:21:22 Recommended books and resources 01:35:08 Final conclusions #ecommerce #freshlycosmetics #mireiatrepat #digitalmarketing #seo #shopify #metaads #influencermarketing #branding #growthmarketing #onlinebusiness #directtoconsumer #customerjourney #entrepreneurship #onvisibility