144🎤 Entrevista a Margarita | Cómo gestionar 30.000 productos con solo 2 personas | Ofilan.com
Margarita, co-founder of Ofilan, explains how they built a B2B eCommerce platform specializing in office supplies, capable of managing over 30,000 SKUs with a minimal team thanks to automation, artificial intelligence, and a well-designed technical strategy. In this episode you will learn: ✅ How to automate a massive catalog. ✅ How to avoid duplicate content for SEO. ✅ How to integrate suppliers using APIs. ✅ How to scale with just two people. ✅ The role of Google Shopping in growth. ✅ How to use AI to develop internal processes. ✅ Real strategies for a profitable B2B eCommerce business. 📬 Weekly newsletter (free): https://visibilidadon.com/newsletter 💼 SEO & eCommerce Agency: https://visibilidadon.com 🎓 eCommerce Academy for only €15/month: https://visibilidadon.com/academia 👇 Leave your questions or insights in the comments. We want to help you scale your eCommerce business! 00:00 Introduction 00:49 What is Ofilan? 02:01 Launching before the lockdown 02:42 Reaching half a million with a very small team 03:33 Previous experience in eCommerce 06:20 Why they chose PrestaShop 07:26 AI for developing modules and automation 10:45 Automated SEO for thousands of products 17:50 B2B strategy and pricing policy 23:09 Logistics automation and integrations 30:11 Orders synchronized with suppliers 36:21 Google Shopping as the main channel 46:43 Paper as a loss leader 57:58 SEO strategy and website architecture 01:00:00 AI applied to customer service #ecommerce #SEO #GoogleShopping #Prestashop #automation #AI #B2B #dropshipping #digitalmarketing #growth #podcast #companies #logistics #VisibilityON #business
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