La voz del IVEA: comunicar para transformar vidas | Al aire con IVEA E7

In this episode of "Frequency: It's Never Too Late to Learn," we talk with the team from the Department of Educational Design and Outreach to learn how communication has become a key tool for informing, motivating, and connecting with young people and adults seeking to learn to read and write or complete their primary and secondary education. We also discover the story of Alfa and Beto, IVEA's official mascots, how the idea to create them came about, and how they have helped bring educational services closer to an increasingly wider audience. In addition, we discuss the role of social media, institutional communication strategies, and the importance of using creative content to promote education, inclusion, and lifelong learning. Education is also transformed through communication. Follow IVEA on its social media: www.facebook.com/IVEAVer www.instagram.com/ivea_veracruz www.tiktok.com/@iveaveracruz