La PUB est MORTE en 2026 ? Pourquoi l’organique écrase les ads (Saison 2, Ep. 17)

To train in marketing with the Welever team and become a Marketer: https://www.welever.fr/?utm_source=yo... To join the Fast & Slow Mastermind and replicate Jeremy's marketing systems: https://www.kohlmann-publishing.com/m... Ads are no longer enough. In this episode of **Brain & Bullshit**, we break down why paid advertising is losing effectiveness in 2025-2026, why organic and brand marketing are becoming essential, and how marketers need to rethink their entire strategy. We're talking about: The market's crisis of confidence Saturation related to AI content Why ads are becoming a conversion lever rather than the primary driver How to build a media brand Clipping strategy, satellite accounts, and branded content The *IMIE* framework: Identity, Media, AI, Exit Concrete methods for breaking through on YouTube with *outliers* An episode for entrepreneurs, marketers, content creators, and executives who want to understand where the market is really headed. Brain & Bullshit: Successful Scaling, by Xeryus Mauguy and Jeremy Kohlmann What does successful scaling mean? And what does it require in terms of marketing? Sales? Team The founders of the Welever agency and Kohlmann Publishing share their insights on scaling in the world of the famous "online business." Dive into the world of coaches, infopreneurs, and internet marketers you see everywhere. Goal: $100M Net Worth and a Pikachu Car Find Xeryus Mauguy:    / @xeryusm     / xeryusmauguy   Find Jeremy Kohlmann:    / @jeremykohlmannyoutube     / jeremy_kohlmann   00:00 Intro – Is Advertising Dead? 01:10 Why ads alone are no longer enough 03:00 The market's crisis of confidence 05:20 Why organic is becoming central again 07:10 Ads = conversion mechanism 09:00 Why brand + media are becoming the entrepreneur's insurance 12:00 Building relationships with a qualified audience 15:10 The future: becoming a media brand 18:20 Two strategies: scarcity or flooding the market 20:10 Jeremy's strategy: scarce main account + satellite accounts 22:00 Outreach, LinkedIn, and new acquisition tactics 25:40 The IMIE framework for 2026 29:20 AI, small teams, and moving beyond operations 32:10 The YouTube hack of outliers 36:10 Why intelligent copying works 39:10 Final word: your personal brand is your insurance