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To train in marketing with the Welever team and become a Marketer: https://www.welever.fr/?utm_source=yo... To join the Fast & Slow Mastermind and replicate Jeremy's marketing systems: https://www.kohlmann-publishing.com/m... Find Laurine: https://www.instagram.com/lameuf_enro... / laurine-bemer In this episode of **Brain & Bullshit**, we debunk a common misconception: **“LinkedIn is broken,” “social media doesn’t work anymore,” “the algorithm is burying us”**. What if the problem isn’t the platform… but our approach to content creation? With **Laurine Bemer**, we discuss **LinkedIn**, **Instagram**, **algorithms**, **content creation**, **personal branding**, **conversion**, **online sales**, **online business**, and **visibility**. On the agenda: Why *LinkedIn isn't dead* What has really changed in *social media algorithms* Why *impressions* don't mean much The real metrics to track for sales Why writing your posts *by hand* can beat AI How to create content that attracts, qualifies, and converts The role of **bait**, **haters**, and divisive content How to sell *high-ticket* offers through content Why most entrepreneurs say "it's not working" too soon If you create **LinkedIn content**, **digital marketing**, **sales**, **coaching**, **online business**, or want to better understand how to **monetize your audience**, this episode is for you. Brain & Bullshit: Successful Scaling, by Xeryus Mauguy and Jeremy Kohlmann What does successful scaling actually mean? And what does it require in terms of marketing? Sales? Teamwork? The founders of the Welever agency and Kohlmann Publishing share their insights on scaling in the world of the famous "online business." Dive into the world of coaches, infopreneurs, and internet marketers you see everywhere. Goal: $100M Net Worth and a Pikachu Car Find Xeryus Mauguy here: / @xeryusm / xeryusmauguy Find Jeremy Kohlmann here: / @jeremykohlmannyoutube / jeremy_kohlmann 00:00 Intro 01:20 Is LinkedIn really broken? 00:00 Intro 01:20 Is LinkedIn really broken? 04:10 Why Algorithms Have Changed 07:10 Impressions, Clicks, Conversions: The Real Metrics 10:00 What to Look For to Sell 13:00 Why Handwriting Often Beats AI 18:10 Creating Content That Attracts, Qualifies, and Converts 23:40 Reinventing Your Marketing Without Reinventing the Wheel 28:10 Entry Points to Selling More 34:20 Bait, Divisive Content, and Haters 42:10 Protecting Your Peace of Mind Online

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