Win Hearts, Minds, and Followers with Brendan Kane

Brendan Kane is an outside-of-the-box thinker, speaker, and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, and Rihanna. In today’s episode, Brendan talks about how to create content that stands out and maintains people’s attention. It’s all about the storytelling. No matter what your business is (even if it’s an accounting firm or a dentist office), you’ll be able to expand your reach if you follow these principles. Brendan explains how to use the view-to-reach ratio and retention graph on each social media platform to measure your content’s success. He lets us in on how to utilize this marketing knowledge to push your book out into the world. He also shares a powerful story of how he built technology to help Taylor Swift reach more fans. This episode will show you how to create an ideal content model for your business. And now, on with the show! -------------------- For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/301 Marketing Speak Podcast: www.marketingspeak.com www.facebook.com/marketingspeak www.twitter.com/mktg_speak Get Yourself Optimized Podcast: www.getyourselfoptimized.com www.facebook.com/getyourselfoptimized www.twitter.com/getoptimized Stephan Spencer: www.stephanspencer.com www.facebook.com/stephanspencerseo www.twitter.com/sspencer