What AI Knows About You with Dixon Jones

The marketing game has changed. SEO used to be about keywords and clicks, but today, AI makes judgments about your brand long before anyone lands on your site. My guest on today’s show is Dixon Jones, the CEO of InLinks and of WaiKay, which stands for What AI Knows About You. Dixon is a digital marketing pioneer with more than two decades in SEO technology. He’s a former global brand ambassador for Majestic, winner of the UK Search Personality of the Year, and recipient of the Queen’s Award for Enterprise. Dixon unpacks how large language models understand brands through entities, moving beyond simple keyword matching. He explains why “query fan-out” creates misleading volume metrics, and how his new tool WaiKay audits what AI really knows about your business. We dive into practical strategies for spotting topic gaps, fact-checking AI, and correcting brand inaccuracies at their source. Dixon also shares case studies showing how smart content and citation management can directly influence AI recommendations. And we don’t stop there—we explore privacy concerns around AI agents and why running local LLMs may be critical for sensitive business data. This is your playbook for mastering the new rules of AI-driven marketing—so your brand gets recommended when it matters most. So, without any further ado, on with the show! #MarketingSpeak #StephanSpencer #DixonJones #SEO #WaiKay Episode Chapters: 0:00 Dixon Jones' Background and Achievements 13:55 The Shift to Entity-Based SEO 17:38 The Role of AI and LLMs in SEO 17:49 WaiKay: A New Approach to SEO 38:34 Implementing SEO Recommendations with WaiKay 43:49 Privacy and Security Concerns with AI 53:56 The Future of SEO and AI 57:00 Conclusion and Final Thoughts -------------------- For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/520 Marketing Speak Podcast: https://www.marketingspeak.com   / marketingspeak     / mktg_speak   Get Yourself Optimized Podcast: https://www.getyourselfoptimized.com   / getyourselfoptimized     / getoptimized   Stephan Spencer: https://www.stephanspencer.com   / stephanspencerseo     / sspencer