Uncut with Katie Mitchell: Agency Leadership Realities, Parenthood & Purposeful Growth

Seen Studios is the design and production agency behind some of the most recognisable retail experiences on the high street and beyond. In this episode of Uncut, Alex sits down with managing director Katie Mitchell to talk about growing a 50-strong, female-led agency, navigating “purposeful growth” without burning out yourself or your team, and why performance sport has become such a powerful gateway to wider culture, wellness and innovation. Katie shares how she balances spreadsheets with storytelling, why B Corp has changed more than just Seen’s sustainability credentials, and how their Seen City initiative is helping brands look beyond the usual suspects when it comes to cities and communities from where to get signal. They also get honest about leadership, motherhood in the creative industries, and the power of building space for creative parents to support one another.