Zalando’s Content-First Strategy: Inside Its Publishing Push | Brandmakers ft. James Rothwell
In this episode Zalando’s James Rothwell talks about turning a retailer into a publisher, why content and entertainment sit at the centre of its next chapter, and how a fashion platform becomes a broader lifestyle brand. 0:00 Intro 01:00 A passion for fashion, sport and entertainment 06:00 James set of “unwavering” marketing principles 12:33 Great marketing and great content share similar traits 15:20 Moving Zalando from a retailer to destination for lifestyle inspiration 26:20 How Zalando is adapting to AI search and chatbot shopping 31:40 AI can free up time for a marketer to play a bigger role 43:54 AI is a marketers tool 46:32 You should be on social to understand social -- This episode is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising. https://wearesbs.com/ -- Still haven’t subscribed to The Subthread on YouTube? ►► / @subthreadmedia Want to read The Subthread ►► https://www.thesubthread.com/ Follow The Subthread: Instagram ►► / https://www.instagram.com/thesubthrea... LinkedIn ►► / / thesubthread Get more incredible stories with our free newsletters: https://www.thesubthread.com/#/portal... ABOUT THE SUBTHREAD For brands and agencies interested in what's next. The Subthread is an independent media and events business focusing on the intersection of culture, innovation and creativity for the marketing industries.
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