Experimenting Beyond Local Maxima ft. Luka Nikolić | Live with Intelligems 💎

Most testing programs are optimizing their way into a corner. You run tests. Things improve. The roadmap keeps moving. And slowly you realize you've been getting better without getting anywhere. Before going all-in on Shopify brands, Luka Nikolić ran experiments in industries most people in Growth Experimentation never touch. That changed how he thinks about what's actually worth testing. Join us as Luka and Carlos Trujillo dig into why most test programs hit a ceiling and how to get past it. Bring your questions!