Turning Competitor Research Into Winning Tests ft. Andy Costes | Live with Intelligems 💎

There's a school of thought in ecomm experimentation that says you should ignore your competitors entirely. Build your test roadmap from your own data, your own research, your own customers. Don't let what someone else is doing distract you. Andy Costest doesn't fully buy that. Andy is the founder of Blueway Labs, a longtime Intelligems champion, and one of the more opinionated practitioners in the Shopify ecommerce space. His take: rigorous research and competitor observation aren't in conflict. If you know how to read what your competitors are testing, that's a signal worth acting on — strategically, not blindly. Join us Thursday, June 4 at 11am ET as Andy and Carlos Trujillo dig into this live. Bring your questions!