How Our Coffee Cart Exploded in 2025 – Valor Coffee Podcast Ep. 172

Check out the Valor Coffee Community: – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_so... Like this Pod? Help us out by liking this video and SUBSCRIBING! :-) Joey's been running our catering operation for a year and a half and has somehow not quit. In that time we went from 3 events a month to 30, hit $239k in revenue, and learned basically everything the hard way. We're breaking down real numbers, real pricing, permits, equipment, staffing, and how to actually get bookings. No fluff, just the stuff we wish someone told us before we started this epic journey. Come hang. 0:00 – Intro 0:37 – Meet our Catering CZAR 5:41 – Is the Coffee Cart Market Oversaturated? 6:41 – Can Carts Work in Smaller Markets? 11:30 – Real Valor Catering Numbers 12:24 – How Many Bookings Per Week? 15:22 – Handling Last-Minute Bookings 17:15 – How Many Carts Do We Run? 19:08 – Is a Custom Branded Cart Worth It? 25:29 – How to Price Your Catering Services 33:02 – Let's Talk Espresso Machines 39:25 – Best Water Option Without Filtration 40:28 – Navigating Health Permits 46:09 – Building Your Catering Menu 48:29 – Add-Ons Worth Offering 52:59 – Cold Brew Concentrate vs. Espresso 58:17 – Finding Your Niche & First Bookings 1:00:51 – Getting Bookings Without Paying for SEO 1:03:49 – Host a Free Event to Boost SEO 1:04:31 – What's Your Event Minimum? 1:10:06 – Rent a Cart from a Friend 1:12:30 – Should Café Owners Add Catering? 1:20:36 – Cart Walkthrough If you purchase something through one of our links, we may be entitled to a share of the sale Buy Valor Coffee: https://valor.coffee/shop?utm_source=... Want to become a Wholesale Partner? Email us at [email protected] to set up an account! Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected] Want to revolutionize your catering business with a single hub for logistics, invoicing, estimates, and more? Flashquotes is changing the way Valor and other catering companies do business, leading to more bookings and better events. Check out https://flashquotes.com/valor to learn more! Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling! Follow the Valor Coffee Podcast on Instagram:   / valorcoffeepod   Follow Valor on Instagram:   / valor.coffee   Listen on Spotify: https://sptfy.com/P29t Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... ____ Subscribe to Riley's YouTube Channel: @rileywestbrook Follow Riley:   / rileywestbrook   Follow Ross:   / rosswalters   Follow Ethan's Parody Account:   / ethanrivers777   #specialtycoffee #coffee #thirdwavecoffee